Joyce's Writing Portfolio

Even in 2018, plenty of businesses still rely on walk-in customers to keep them afloat. Do they still need the internet? The answer is a resounding yes! You just have to picture your buyer’s journey a little differently. Here are some ways to leverage the power of the world wide web to get more walk-ins. Reviews and Check-ins Everybody wants what everybody wants. And nobody wants what nobody wants. Local businesses are uniquely positioned to harness the power of peer pressure. Do this by getting as many reviews and check-ins as possible. Reviews are the best social-proof possible for local businesses. Did you know that Facebook tells people where their friends have been? Yup. Facebook also tells people which businesses their friends have rated highly. Don’t be shy to direct people to your Facebook page, and to ask for reviews from happy customers. Reviews from happy customers are like insurance. If by chance, you one day find yourself with a terrible review; it won’t see